If you’re a climber you know Prana well. Chris Sharma almost exclusively wears their clothing and can be seen in their garments in every shot taken and shared of him in magazines and on the internet. They’ve done a good job aligning themselves with athletes that share their values—both in the climbing and yoga world.
This week, the clothing manufacturer announced that Colombia Sportswear had purchased them for $190 million. The move was to help establish the company in a more worldwide market. Just 5% of their sales are international.
Prana will join Colombia’s fleet, alongside Mountain Hardwear and Sorel.